AI is an umbrella term that encompasses a range of interrelated techniques and technologies, from simple rule-based logic to more advanced and complex algorithms. AI is not a single capability, technology or vendor platform; rather, it is a spectrum of capabilities and technologies that mimic cognitive processes of the human brain and learn or evolve over time. Generative AI is a component of AI that focuses on creating new and original content such as text, images and videos. Unlike traditional AI, which operates based on pre-existing data and rules, generative AI uses sophisticated machine learning to generate new data and ideas. This learning over time is what sets AI apart from technology that has gone before it, and the last four to five years have seen staggering leaps in the ability of the technology to learn. The ability to learn is based on being able to consume incredibly large volumes of data quickly.