In July Revenue released two Tax and Duty Manuals (TDMs) providing detailed guidance on the application of existing direct and indirect tax rules to income arising from activities commonly known as influencer activities. Over recent years, social media influencing has transformed from a niche hobby into a significant industry. It revolves around individuals, known as influencers, who build loyal audiences on platforms such as Instagram, TikTok, YouTube and X (formerly Twitter) and who leverage those followings to earn income through sponsored content, affiliate marketing, brand ambassadorships, and platform monetisation through advertisements etc. For many, it has evolved into a full-time source of income.
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